APPROACH & SERVICES

Research, adaptability, iteration: these are the three pillars of our approach to projects.

As illustrated in the infographic below, our scientists and designers work together to deliver all types of tailormade outputs to our clients.

CHALLENGE

Scientists, writers, and designers work together to ask the right questions. After studying the brief, we start research and critically think about the problem identified with the Client.

Projects focused on writing contents often involve searching and reading scientific literature. For projects focused on visuals and graphic/motion design the first step always involve research on visual ideas and references.

CRUNCHING

After a thorough research project we assemble all pieces of information and the crunching begins! Ideas and information are organised and summarised, sketches are developed and concepts become clear.

Different possibilities are explored and tested, and a content (written or visual) proposal is prepared to share with the Client.

Critical thinking is vital in this process, together with constant communication and the multi-disciplinary expertise of our team.

CREATIVE PROCESS

Before the prototype is ready to share with our Clients, all our creations – written, visual or others – are reviewed internally by our team.

Not only this multiple review step guarantees the quality of our work before it is shared with our Clients, having a fresh pair of eyes improves the services we deliver.

Because we provide custom-made solutions, a highly interactive and communicative teamwork is vital to our daily routines.