APPROACH & SERVICES

Research, adaptability, iteration: these are the three pillars of our approach to projects.

As illustrated in the infographic below, our scientists and designers work collaboratively to tailor communication outputs around our clients

CHALLENGE

Scientists, writers, and designers work together to ask the proper questions. After analysing the brief, we start a thorough research and critically think about the problem identified with the client.

Projects focused on writing contents often involve seeking and reading scientific literature. For projects focused on graphic and motion graphics design the first step always include research on visual ideas and references to create mood boards and define visual styles.

CRUNCHING

Next step is to assemble all pieces of information, and the crunching begins! Ideas and information are organised and summarised, sketches are developed and concepts become clear.

Different possibilities are explored and tested, and a content (written or visual) proposal is prepared to share with the Client.

Critical thinking is vital in this process, together with constant communication and the multi-disciplinary expertise of our team.

CREATIVE PROCESS

Before the prototype is ready to share with our clients, all our creations – written, visual or others – are revised and adjusted internally by our team in as many rounds as needed.

This iteration guarantees the quality of the work shared with our clients, always having a fresh pair of eyes improving our deliverables.

Because we provide custom-made solutions, a highly collaborative and communicative teamwork is key to perform our daily routines.