BIOND

The Client contracted Science Crunchers for two main projects that included developing infographics aiming at:

• communicating the concepts and processes of the circular economy in the Portuguese paper industry;
• display the forestry performance indicators namely forest area and national burnt area;
• clarify myths on COVID-19 virus and paper.

For the first project, the first biggest challenge was to include all relevant information and the relationship between the data while ensuring a visually appealing and easy-to-read infographic. With the circularity of the process in mind, our team analysed and crunched down the information on the report to select the most significant pieces of data and the most relevant indicators to include. The second infographic came with an extra challenge: to have a final format/support that could celebrate the International Day of Forests. Writers and designers came up with the idea of an origami tree format to be assembled by the audience, working as a piece of communication as well as providing a funny challenge and a decorative element.

For the COVID-related visual, the challenge was to establish hierarchies of information that did not overpower each other. The design team used different colours, icons and highlighting solutions to organize all evidence. The structure allowed readers to follow the data from start to end as if they were reading a story; this helped making sure the audience would go through all the information and have a more clear and informed approach to interacting with materials.