Formulaction (now Microtrac), is driven by one strong mission: through a continuous disruptive approach, we accelerate the transition of every industry by bringing scientists a faster and efficient way to directly measure end use properties.
The challenge was to create an easy-to-use website that would encompass all solutions and products.
Our team did a benchmark analysis of the competitors’ website as well as an UX analysis of the previous website. From both analyses, we established a website map that would allow the user to easily access the information. Several visual elements were designed such as an iconography set, and duo-tone images to enrich the website and keep the coherence among all the communication pieces.
GET IN TOUCH: crunchers@sciencecrunchers.com
Incubadora Labs Lisboa – Lab D1
Rua Adriano Correia de Oliveira 4A
1600-312 Lisboa
