Ignition

Science Crunchers is the communication partner for the Horizon Europe IGNITION project. Such role includes developing the communication identity for the project, which includes logo, visual identity (including icons to help identify target areas, for instance), website and templates to be used for all project members in dissemination and communications activities and tasks.

The complexity of IGNITION’s mission had to be turned into a visual communication suitable for the general public and aligned with the core theme of the project: aquaculture.
To better represent this concept, we created circular shapes inspired by aquaculture cages. Through overlapping forms and the use of color blending with multiply effects, we were able to convey the complexity of the aquaculture world in a fresh, modern, and easily recognizable visual language.

Science Crunchers developed several infographics, games, videos, and a flyer showing the project’s diverse fields of work.