Naturalist

The challenge was to create a cohesive brand identity, reflecting Naturalist’s modern approach to environmental monitoring and ecotourism.

This rebranded identity highlights their mission to blend scientific expertise with immersive nature experiences.

To achieve this, we created a dual function for imagery — combining striking real-life visuals with a more scientific perspective. This approach connects what we observe in nature with what is studied and analyzed through science.

Paired with a natural and diverse color palette that distinguishes the different areas of activity, we were able to visually map the full range of experiences offered by these protected areas in the Azores.

The result is a brand that inspires and engages both tourists and the scientific community, embodying the spirit of exploration, research, and conservation.