Obis

The main goals were to conceptualise OBIS visual identity and graphical style, create a communication strategy and develop a set of communication materials, including visuals, key messages and storylines for a broad audience.

Science Crunchers explored all communication materials previously developed by the Client, including the website, flyers and reports to establish OBIS network, describe its main activities and pinpoint the key value propositions. Based on that, a new communication style was conceived, both in terms of tone and graphical identity, along with a new approach to communicate and disseminate the work and partnerships.

All written content, from visuals to video scripts, was developed in close collaboration with the Client and in total respect for the work formerly done. Graphical elements were created to support and leverage the content and generate an atmosphere that could take visitors and readers to the depths of the ocean, highlighting its beauty and diversity through bright colours and soft shapes.