Parque Botânico Vale Domingos

The goal was to highlight the Park’s main features and biodiversity for a young audience, while being scientifically accurate. The outputs should also work as a repository of the history and diversity of the park.

The main challenge was to create a compelling storyline and then develop contents that could help tell that story while keeping it scientifically correct. Science Crunchers developed the written contents for all outputs, which included several posters, an educational book to support guided tours, an activity book for children, and a guide with all species found in the park.

The design team selected the best pictures and created the necessary visuals, illustrations and graphical layouts to turn the outputs into engaging pieces of communication, visually appealing and easy and fun to explore.