CBE JU is a €2 billion partnership between the European Union and the Bio-based Industries Consortium (BIC) that funds projects advancing competitive circular bio-based industries in Europe.
The challenge was to design the new CBE JU website based on their rebranding. The website should be visually pleasing, in line with the new visual identity and be able to transmit a large amount of information in clear categories and sections.
We took advantage of the circular shapes, and the strong blue and green tones to create very clear sections within the website. Real-life photos are integrated inside circular shapes or on the header background to add to the title and theme.
The entire visual language is built around circular graphic elements that deconstruct and reconstruct themselves to form new shapes — a way of visually expressing the core concept of the CBE JU: partnership between different actors and support for innovative projects.
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