Formulaction
Let’s Reformulate the Future
Formulaction is driven by one strong mission: through a continuous disruptive approach, we accelerate the transition of every industry by bringing scientists a faster and more efficient way to directly measure end use properties.
Challenge
Formulaction needed a rebranding to align its visual identity with its mission of accelerating industry transitions. The challenge was to create a comprehensive brand book ensuring consistent design standards across all communications.
Solution
To address this challenge, our team developed a detailed digital brand book, outlining the rationale for the new brand, positioning, and messaging. It included guidelines on the logo, colour schemes, typography, and visual usage, ensuring consistent application across all channels. The guidelines were created to allow partners to interact with the brand in a way that respects its identity and coherence, while leaving room for individual creativity.
