GEO Blue Planet
Group on Earth Observations (GEO) Blue Planet
GEO Blue Planet is a global network of ocean and coastal observers, social scientists, and end-user representatives from worldwide and regional organizations, NGOs, national institutions, universities, and government agencies.
Challenge
Develop a modern and unique visual identity taking the GEO Blue Planet logo as a starting point. Apply that visual ID to a new brand website with an improved user experience.
Solution
Our team crunched the contents and organised the information shared by the Client. Afterwards, the architecture of the website was created, taking into account the Client’s needs and an improved user experience.
The design team developed a fresh and vibrant visual identity by extending the colour palette and working with the different geometric shapes that composed the logo.
The result was a flexible graphic language that combines shapes and colours to visually pinpoint the space where the ocean meets the coastline.
Several visual elements were also designed such as an iconography set, illustrations and infographics. The website is live and can be visited here.
